Intelligence on the Messaging Landscape

Alidade is a unified digital research solution built for modern insights and communications teams.

See how it works

Scroll to learn more

1The challenge

Your reputation is shaped by more voices than ever.

To stand out, you need intelligence on all of them.

Rep. J. Calloway

Member of Congress

Sen. R. Whitfield

Senate ENR member

Rep. D. Hartwell

House E&C member

Dana Reyes

CEO, regional utility

Marcus Hale

Hyperscaler comms lead

Dr. A. Okafor

Energy policy fellow

@gridfacts_2041

23 posts/day

@gridfacts_2047

21 posts/day

2Your audience
  1. Analyze the Landscape
  2. Develop Messaging
  3. Measure Your Impact

Alidade creates custom digital audiences to study your priority competitors, issues, and industries.

Alidade's research platform helps you:

  • Differentiate from competitors and identify white space
  • Study the real influencers who shape public opinion
  • Understand your audiences and how to connect with them

Big Tech & Hyperscalers

Company
Marcus HaleMicrosoftGoogleMetaAmazonOracleNvidiaOpenAIAnthropicApplexAIIBM

Data Center Operators

Company
EquinixCrusoeDigital RealtyCyrusOneVantage Data CentersQTS Data CentersDataBankCologix

Energy & Utilities

Company
Dana ReyesDominionNextEraDuke EnergyExelonAmerican Electric PowerConstellation EnergyXcel EnergyNRG Energy

Environmental & Community Advocacy

Advocacy Group
Priya NatarajanSierra ClubData Center WatchNRDCEarthjusticeClean Air Task ForceLeague of Conservation VotersFriends of the EarthThe Nature Conservancy

Tech & Energy Policy

Think Tank
Dr. A. OkaforITIFR StreetNiskanen CenterBrookings InstitutionCato InstituteAmerican Enterprise InstituteBipartisan Policy CenterUrban Institute

Trade Associations

Trade Association
Edison Electric InstituteAmerican Clean PowerNuclear Energy InstituteAmerican Petroleum InstituteAmerican Gas AssociationU.S. Chamber of CommerceBusiness RoundtableNational Mining Association

Members of Congress

Legislative Body
Rep. J. CallowaySen. R. WhitfieldRep. D. HartwellHouse Energy & CommerceSenate ENRHouse DemocratsHouse RepublicansState delegations

Illustrative data

3Full coverage
  1. Analyze the Landscape
  2. Develop Messaging
  3. Measure Your Impact

Alidade tracks everything your stakeholders say and do online.

Alidade is built on the most comprehensive database of corporate, executive, and public affairs messaging — everything these stakeholders are saying and doing, across all digital channels.

Social Media

Websites

Blog Posts

Executive Comms.

Video Content

Advertising

Press Releases

Events

4The analysis
  1. Analyze the Landscape
  2. Develop Messaging
  3. Measure Your Impact

Alidade provides a complete picture of the landscape.

Insights on competitor positioning and audience priorities — what your competitors are doing on one side, what your audiences are saying on the other.

Audiences: What They're Saying

Attitudes — Current perceptions of brands, products, and policies.

Narratives — Debates surrounding key issues, industries, and news.

Trends — Insights on how conversations are shifting over time.

Competitors: What They're Doing

Positioning — Brand voice, creative identity, and executive storytelling.

Messaging — Launches, value props, use cases, and policy campaigns.

Marketing — Content & channel strategy, partnerships, and audiences.

Audiences: What They're Saying

Messaging Themes

share of 2,305 posts · Illustrative data

Grid reliability & capacity27%
Local siting & transparencyrising22%
Jobs & regional investment19%
Water & land use14%
Ratepayer costsrising11%
Carbon-free commitments7%

Competitors: What They're Doing

Competitor Tactics

Activity intensity · last 90 days · Illustrative data

  • Edison Electric Institute: Paid Ads Heavy, Exec Voice Active, Press Heavy, Video Light, Events Heavy
  • American Clean Power: Paid Ads Active, Exec Voice Light, Press Heavy, Video Active, Events Active
  • Data Center Coalition: Paid Ads Active, Exec Voice Heavy, Press Active, Video None, Events Light
  • NRDC: Paid Ads None, Exec Voice Light, Press Heavy, Video Active, Events Light
  • ITIF: Paid Ads None, Exec Voice Active, Press Light, Video Light, Events Active
None
Light
Active
Heavy

Everyone leads with press & paid — video and community events sit open.

5Develop messaging
  1. Analyze the Landscape
  2. Develop Messaging
  3. Measure Your Impact

Alidade finds your white space — and pressure tests the message.

Find the narratives no one owns yet, then pressure test messaging and tactics against the real conversation — before they ship.

  • Uncover white space opportunities
  • Pressure test messaging & tactics

White Space Finder

Audience interest vs. competitor coverage

Community benefits & local partnershipopen lane
Audience interest78%
Competitor coverage12%

High audience interest, almost no competitor ownership — open lane.

Jobs & investment
Audience interest54%
Competitor coverage81%
Carbon-free pledges
Audience interest41%
Competitor coverage67%

Illustrative data

Research Agent

Pressure test this line for the siting hearing: “Our new campus will deliver 2,300 local jobs and $20B in investment.”

Jobs-and-investment framing is saturated — 19% of the debate, led by industry voices — so it won't differentiate you. Reframe around grid investments that lower bills, and pair the jobs number with a community-benefits commitment: that lane is wide open.

Blends inDifferentiated
6Measure & monitor
  1. Analyze the Landscape
  2. Develop Messaging
  3. Measure Your Impact

Alidade tracks reputations & campaign reactions over time.

Watch your message move the landscape — and get the intelligence as work products your team already uses.

Bulletins

A written newsletter — like a personalized Axios for your exact landscape — with key takeaways, why-it-matters callouts, and a citation behind every claim.

Data Center Debate SummaryWeekly

Weekly Bulletin — Siting bill momentum, EEI's pivot, coalition expansion

Monday, June 8 · 7:00 AM

Your weekly recap of the voices, narratives, and campaigns shaping the data-center debate.

Key Takeaways

  • Siting transparency is now the fastest-moving narrative — Congress is following local advocacy's lead.
  • Industry is pivoting from jobs talk to affordability as ratepayer questions gain traction.

Siting transparency bill gains 12 co-sponsors

Members from both parties signed on following county-level coverage in Virginia and Georgia.

Why it matters: Your hearing testimony lands in this exact news cycle — lead with community input.

Members of Congress · 9 posts

EEI reframes reliability as affordability

New conference messaging ties data center demand to ratepayer protection — a notable pivot from last quarter.

Why it matters: Expect affordability questions; your grid-investment numbers answer them.

Trade associations · 4 posts

Week at a Glance · 7 groups · 214 posts

Readouts

An interactive slide deck that measures reputation and sentiment toward the companies and issues you choose, wave over wave.

Q2 Reputation Tracker

Data Center Debate · Economic & Environmental Impacts · June 2026

Quarterly

Net sentiment toward Brand X

Sentiment started at 38, dipped to 36, then rose steadily to 63 by week eight following the community-benefits campaign launch in week five.

Community-benefits campaign launches

Illustrative data

+38%

Campaign reactions

positive engagement since launch

#2 → #1

Narrative position

on community benefits framing

14

New voices monitored

added to your audience this quarter

Intelligence on the Messaging Landscape